For Peugeot Germany I was in charge of the entire project management of the test drive generation campaign for the new 308SW. For this campaign we created 2 email templates in order to run an A/B test and we sent them on 2x 10’000@ in Germany. The winner version was sent then on 500’000@. Quick display, interesting incentive, big call2actions, full responsive design and 2 steps form were the keys of the success.
Emails sent: 500’000
Test drive generated: 550