For Atout France Switzerland I received the order to generate new subscriber to their newsletter. We decided to create a sweepstake with 2 weekends to win in France. The sweepstake was made of a newsletter and a landingpage both fully responsive and with a very short subscribing process with prefilling on the landingpage form. For this campaign we developped in french and german. The emailing was sent on 35’000 email adresses from the french part of Switzerland and 25’000 email adresses from the german part of Switzerland. The results was more than 800 new subscribers to the newsletter via the emailing channel.
To help the emailing campaign we developp also a campaign on facebook to promote the sweepstake. This channel generated 1’000 new subscribers to the Atout France Newsletter.