The newspaper editor Ringier was willing to generate new client testing the the Blick newspaper. We decided to developp the campaign « Warst du dabei ? » playing with the fact that Blick had been part of every major events reporting them during the last 60 years. The aim of the campagin is to target Men 45+ attached to traditions. The design of the campaign is the desk of a journalist in the past with a typing machine and we declined it with 3 topics that are the major topic of Blick: Sport, Sexyness, News. Each topic has its own incentive.
In order to increase the performances we developped a dynamic landingpage reproducing the sound of the type machine while filling up the form and the form is developping itself automatically. Prefilling and short process are also part of the success of this campaign.
This campaign generated more than 1200 trial abo for Ringier.