• 19 Juil 2015
  • android, app, beacon, Design, ibeacon, ios, Logo, smartphone, wine

For the Mövenpick store in Kloten we developped a smartphone app for IOS and Android which was one of the very first iBeacon app in Switzerland. The aim of the app was:

  • to collect data about the people visiting the shop
  • to bring visitor through the entire shop
  • to offer complementary content and information about the products to the visitor (video, Recipe, sweepstakes,…)
  • to offer special offer only available on the app

9 beacons were placed in the shop and the user has to discover them while walking through. As soon as the 9 beacons were found, a popup on the display was shown to download a voucher for a free bottle of wine.  The use of Passbook/Passwallet to save the reduction on the smartphone allow the user to collect all the voucher he needed and present them at the cashier to proceed the checkout.

I managed the coordination of the entire project from concept, wireframe and design to the production.