For Mövenpick Wine Switzerland and Germany I was in charge of the redesign of the newsletter and the setup on the new newsletter tool Evalanche. For the redesign we designed a newsletter oriented on the image to bring the magic world of wine. The newsletter is fully responsive to be well displayed on each device.
In order to reduce the efforts for the newsletter preparation we developped an interface between the newsletter tool and the shop of the client to import the products informations automatically. We also developped the profiling so that each product will be flaged in different categories like red wine or white wine or even the country of origin. This collect of information will allow the client to provide his subscribers products that match his taste.
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